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Marketing brain, engineering mindset

I’m a full-stack marketer. I work on SEO, strategy and business consulting, and I also build the tools, sites and systems that make that work hold up at volume.

In short

It started in marketing.
Then it moved towards building the tools behind it.
Today it is one job, not two.

How I work

One profile, two ways of thinking

Thinking like a marketer about what is worth doing, and like an engineer about how to make it repeatable.

Marketing brain

Worth building?

Before a site, a campaign or a feature, I ask whether it should exist at all. Strategy, positioning, SEO and conversion start from that question.

Engineering mindset

Built to repeat

Internal tools, custom WordPress, APIs, tracking and automation. The aim is work that repeats without adding manual steps, and holds up as it grows.

Full-stack marketer

Idea to shipped

Strategy, development, analytics and automation in the same head. AI where it removes repetitive work or brings back context, not as decoration.

At a glance

Hands-on, at scale

Numbers I can stand behind. Client results are shared as case studies, with context.
120

WordPress sites

Around 120 on the infrastructure I work on, which is why I build reusable tools.
59

Sectors consulted

Strategic marketing consulting for entrepreneurs in Spain and Latin America.
9 +

Years in digital marketing

Since 2017, from design and web to leading marketing.
2

Internal tools built

A work agent and an SEO platform, both for the agency.

Experience

Where the work has happened

From web content to leading marketing and building internal tools.

  1. A hands-on role: SEO, web development, analytics, automation and internal tooling across the whole team, for end clients in e-commerce, health, industry, retail and more, plus business consulting on what is worth building.

    Built the Work Agent, an AI agent that works from Slack with Paymo context, and an SEO platform that takes content from idea to WordPress publication.

    • Decides what is worth building before building it
    • Works across the whole team, from strategy to code
    • Runs SEO and web development for around 120 WordPress sites
    • Business consulting: market, competition, positioning and pricing
    • Analytics and tracking with GA4 and Tag Manager
    • Turns repeated work into internal tools, with AI where it helps

  2. Group and one-to-one digital marketing and communication consulting for entrepreneurs in Spain and Latin America across 59 sectors.

    Sales funnels and strategic communication.

    • Consulting in groups and one to one
    • Entrepreneurs in Spain and Latin America
    • Adapts the message to 59 different sectors
    • Sales funnels and strategic communication
    • Brand and marketing strategy

  3. Created the marketing department and wrote the digital marketing plan.

    WordPress and WooCommerce e-commerce, SEO, inbound and content, paid media on Meta, Google and Microsoft Ads, and email marketing.

    • Started from zero: created the department
    • Owns the plan and its execution
    • Web and e-commerce with WordPress and WooCommerce
    • SEO, inbound and content in one role
    • Paid media on Meta, Google and Microsoft Ads
    • Email marketing with Mailchimp and Mail Relay

  4. Branding and visual identity, web and online stores with Shopify and WooCommerce, social media, Facebook and Google Ads, newsletters and photography.

    • Versatile: design, web, ads and photography
    • Brand identity, from rebranding to print and digital materials
    • Websites and online stores on Shopify and WooCommerce
    • Facebook and Google Ads campaigns, with follow-up
    • Social media and Google My Business management
    • Newsletters with Mailchimp

FULL-STACK MARKETER

The tools behind the work

Marketing, WordPress, development and hardware: what I use at work and across the projects on this site.

Marketing and SEO

  • Google Search Console
  • Google Analytics 4
  • Google Business Profile
  • SE Ranking
  • Google Tag Manager
  • Rank Math

Paid media and email

  • Google Ads
  • Meta Ads
  • Microsoft Ads
  • Mailchimp
  • Brevo

WordPress

  • WordPress
  • Elementor
  • ACF
  • WooCommerce
  • WP Rocket
  • SiteGround

Design

  • Figma
  • Photoshop
  • Illustrator
  • Lightroom
  • Premiere
  • After Effects

Development

  • Next.js
  • TypeScript
  • Python
  • FastAPI
  • Supabase
  • GitHub
  • Cursor
  • Codex
  • Claude

Work and AI

  • Paymo
  • Slack
  • Ollama
  • Open WebUI
  • OpenAI
  • PyTorch
  • n8n
  • Obsidian

Infrastructure

  • Docker
  • Cloudflare
  • Coolify
  • Nginx

Environments

  • macOS
  • Windows
  • WSL2
  • Fedora
  • Ubuntu
  • Debian

Hardware

  • ESP32
  • M5Stack
  • PlatformIO
  • Arduino
  • MQTT

Education and certifications

Training, on paper

A vocational degree in marketing and 18 certifications, grouped by area.

  1. 2020 – 2022

    Higher Vocational Cycle in Marketing and Advertising

    INS Premià de Mar. Grade 9.9, with honours.

  2. 2021 – 2024

    SEO and content

    HubSpot, Semrush, Publisuites. SEO (HubSpot, Nov 2024), International SEO (Semrush, Nov 2024), SEO Fundamentals and Content Marketing Fundamentals (Semrush, Mar 2021), Content Writing (Publisuites, Apr 2022).

  3. 2020 – 2026

    Analytics and paid media

    Google. Google Analytics and AI-powered Shopping ads (Skillshop, Feb 2026), Google Ads Search and Display (Skillshop, Jun 2023), Digital Marketing, E-commerce, and Google My Business and YouTube (Google España, Dec 2020).

  4. Feb 2026

    Strategy

    LinkedIn. LinkedIn Marketing Strategy.

  5. 2020 – 2021

    Web, design and video

    Crehana, Sololearn, Domestika. Advanced WordPress web design (Crehana, Aug 2021), HTML5 and CSS (Sololearn, Apr 2020), Adobe Illustrator and Adobe Premiere Pro (Domestika, 2020).

  6. Jun 2020

    English

    EF SET. EF Standard English Test, C1 Advanced.

Let's talk

A project that needs strategy and engineering?

If it sits between marketing, web and building your own tools, it is probably the kind of work I like.
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